hi, I’m Natalie —
the womanbehind it.
I live in Sioux Falls. I have kids, a job, a calendar that looks like a ransom note, and a working theory that most productivity advice was written by someone who has never been screamed at over the wrong color cup.
By day I’m a COO. By every other waking minute I’m the CCO of this house — Chief Chaos Coordinator, by the actual job description. Different titles. Same job: running operations for people who didn’t read the manual and still expect dinner.
the Motherload is the thing I wish I’d had ten years ago. Not another app. Not another guru. Just the small set of tools and templates that actually work when you’re running the whole damn show — the school stuff, the work stuff, the dog, the dinner, the everything.
Every product here started as something I built for myself, used for at least a month, and then sanded down until it was usable by anyone. If it doesn’t survive a real Tuesday in this house, it doesn’t make it into the shop.
— the rules —
- If I haven’t used it for a month, it’s not in the shop.
- Every download is a single PDF. No accounts, no apps, no logins.
- No "mama," no "mommy," no pink wine, no bubble baths.
- If you bought something and it didn’t help, email me. Let’s figure it out.
the Motherload is part of Real Tuesday, a small studio I’m building to put out work that’s worth your time on a Tuesday afternoon.
If any of this lands — see the shop →
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